Collaborate with the internal Business Analytics team to develop, monitor, and evaluate marketing decisions using analytics that measure outcomes and assess quantifiable metrics and develop action plans and apply learnings to leverage results that will maximize marketing and sales efforts.Partner with Ticket Sales, Service & Operations, Business Analytic and other teams to conceptualize campaigns that enhance platforms and drive revenue for individual ticket sales and ancillary revenue opportunities, including merchandise.Work in close partnership with the creative team to develop effective concepts designed to clearly articulate strategic communication objectives and carry concepts through development, refinement of direction, and full production of the project’s design.Lead media buying strategy efforts to deliver maximum impact, identify new audiences and drive revenue.Create and lead the Fan Development strategy driving revenue through authentic relationships throughout the baseball community including youth baseball, softball and adult leagues.Develop and lead an innovative, best-in-class and 360 in-game presentation and fan experience strategy.Work in close partnership with, and drive synergy between, marketing, creative, community relations, communications, sales, sponsorship and guest services efforts.Develop best in class digital, mobile, social, content and influencer strategies.Develop and lead a multi-faceted marketing and brand strategy focused on enhancing revenue opportunities across all streams and creating a narrative to drive compelling storytelling.They hope to implement a lot design that will mimic amphitheater seating and to inspire Detroiters to consider improving vacant lots in their community in a similar fashion. Perkins hopes to help stabilize her community by adding a charm on the block.ĭetroit Film Fatales, planning to implement the Mounds of Fun lot design in the Corktown Communityĭetroit Film Fatales plans to create organic seating places for attendees to sit comfortably during their monthly movie screenings. Jacqueline Perkins, planning to implement the Paisley Patch lot design on the East Side of Detroitĭetroit resident Jacqueline Perkins will implement a lot design that will provide a fragrant, family friendly social space for neighbors to memorialize and honor veterans. North Rosedale Civic Association (NRCA) is planning to use their funds to implement a design that would enable them to install a Native Butterfly Meadow that will soak up rainwater runoff and improve the quality of life for North Rosedale residents. North Rosedale Civic Association, planning to implement the Native Butterfly Meadow lot design on the West Side of Detroit With community ties stemming back nearly 50 years, Bounce Back Detroit plans on implementing a lot design that inspires young people to embrace the idea of creating a resilient community that counters the narrative of blight. They will use the implementation process as an educational youth engagement project.īounce Back Detroit, planning to implement the 8 Mile Rain Garden with Dumping Preventer lot design in the HOPE Village Community on the West Side of Detroit Located close to The Boggs School and the University Prep Science and Math, Scott Street Farm envisions applying a DFC lot design in their community that will be beneficial for windbreaks. Scott Street Farm LLC, planning to implement the Friendly Fence lot design on the East Side of Detroit. The Field Guide mini grant program funds a diverse range of lot designs across the city, including:ģ60 Detroit, Inc, planning to implement the Rear Parking Partner lot design on the West Side of Detroitģ60 Detroit plans to implement a lot design that would provide off street parking with paved parking pad that allows water to infiltrate the ground, instead of running quickly off into Detroit’s streets and sewerage system. Each mini grant winner has been awarded $3,500 to implement their lot design, with the remaining funds earmarked for further financial support after undergoing technical assistance sessions with the DFC Implementation Office. Out of 31 applicants, 15 were selected to receive a share of $65,000 in mini grants to implement lot designs from the DFC Field Guide to Working with Lots. The Detroit Future City (DFC) Implementation Office developed the Field Guide mini grant program to encourage Detroit residents, community groups and businesses to utilize the Field Guide to implement land stewardship activities in Detroit’s neighborhoods. The Detroit Future City (DFC) Field Guide to Working with Lots is a tool that provides step-by-step instruction to support Detroiters in transforming vacant land in order to create cleaner, safer and more attractive neighborhoods.
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